Monday 26 March 2012

LEGO

"LEGO", comes from the Danish phrase leg godt, which means "play-well".


LEGO was originally designed in the 1940s in Denmark and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, competitions, and five Lego themed amusement parks.


The Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932.


It expanded to producing plastic toys in 1947. In 1949 Lego began producing the now famous interlocking bricks, calling them "Automatic Binding Bricks". 


These bricks were based largely on the patent of Kiddicraft Self-Locking Bricks, which were released in the United Kingdom in 1947. LEGO modified the design of the Kiddicraft brick after examining a sample given to it by the British supplier of an injection-molding machine that the company had purchased.The bricks, originally manufactured from cellulose acetate, were a development of traditional stackable wooden blocks that locked together by means of several round studs on top and a hollow rectangular bottom. The blocks snapped together, but not so tightly that they required extraordinary effort to be separated.


Since 1963, Lego pieces have been manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene (ABS).

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