Highlights
► Children’s visual preferences and their drivers for food choice can be estimated by conjoint analysis.
► Children prefer food products without visible fruit.
► Colour has a high impact on children’s visual preferences.
► Segments of children have different visual preferences.
► A high correlation between a picture-based conjoint layout and actual product choices exists.
Info taken from -
Kildegaard H., Olsen A., Gabrielsen G., Moller P., Thybo, A.K. (2011) A method to measure the effect of food appearance factors on children's visual preference, Food Quality and Preferance, Vol. 22, Issue 8, December 2011, Pages 736-771
Info taken from -
Kildegaard H., Olsen A., Gabrielsen G., Moller P., Thybo, A.K. (2011) A method to measure the effect of food appearance factors on children's visual preference, Food Quality and Preferance, Vol. 22, Issue 8, December 2011, Pages 736-771
This was a study on packaging for smoothies and yogurts, I'm thinking for my box maybe the material should be opaque so the kids cant see what they have for there lunch? And definitely bright, child friendly colours.
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